Gem has a talent for translating brand strategies into inspiring brands whereby each touchpoint is carefully considered. Her retail background enables her to work across consumer, service and corporate brands.
After 10 years battling the pros and cons of the design industry she finally took the
plunge to go it alone, and ‘hiddengemdesign’ was born.

Thankfully she never looked back and has been lucky enough to work with some amazing clients over the last 6 years. Clients include international brands such as Vodafone, Audi, Dunlop and ICAEW, alongside many national brands such as Harrods, Emap and Chapter Hotels.

She is passionate about culture and travel, working in New York and Qatar, delivering projects in the local regions, and will always be committed to helping various charities including Cancer Research UK, AgeUK, to name a few, whilst volunteering with for The Stroke Association working with patients over the last eight years.